Photography & Installation Artist

I met professor Adrienne Pao through a previous client of mine, who had referred her to me. Photography is one of my passions, so I was excited to help her rebrand her website and brand identity. Working with Adrienne was a delight. She embodies her photographs; fun and energetic. I knew I wanted to create a website for her that showcased her immense talent.

Role

Web
Design

Project Type

Branding
& Web

Client

Adrienne
Pao

THE PROCESS
We started out with a creative brief to get a feel for her needs for the site redesign. We both wanted to emphasize her photographs, as her old site was lacking and didn't show the breadth of photo series.
DRESS TENT INSTALLATIONS

Adrienne describes her series:  “Dress Tents are wearable architecture (installations) and large color photographs that picture the dress tent with a companion landscape, constructing a fashion of place. Some installations are performed in public spaces such as museums or urban streets, while others are made and staged just for the photograph.”

RESPONSIVE SITE

One of the things my client and I focused on was making sure her site looked great on both mobile and desktop. Her previous website was not mobile friendly which made it challenging for potential customers to interact with her for more business. Creating a responsive template fixed the issue, and she now sells her prints on her e-commerce store.

I absolutely love my site. My students have noticed a huge improvement in the design. Thank you!

— 

ADRIENNE PAO

Photography & Installation Artist

BRAND IDENTITY

Initially, we had started out with just rebranding her website, but we wanted her brand to be consistent across the board. The logo mark created for Adrienne was minimalist with slight curves, so the letterform isn’t rigid. Then, created business cards to mimic similar styling as the logo for consistency.

THE PHOTOGRAPHER

Adrienne Pao is based in Oakland, California and is an Associate Director of Photography Academy of Art. She is known for her photography series Dress Tents and Hawai’i Family Portraits. She shares a sense of humor and wonder with collaborators, family, and friends. Click below to view her professional website.