Logo | Palio Coffee derived from “the Palio,” a century-old horse race run through Siena, Italy.
Color palette | Orange, navy, gray, white and charcoal.
Typography | We wanted to use a similar line weight as Palio’s old logo, but give the design a modern twist. We settled on Regina Black as the primary font and Montserrat as the secondary font choice. Regina comes off older and timeless but still looks more modern than a traditional Serif font.