Logo | Using the letter M in the triangle created negative space in the triangle, forming a mountain shape. The mountain and the triangle gave the nod to her past and present. The upside-down triangle symbolized the meaning “feminine.”
Color palette | Orange, gray, white and charcoal.
Typography | Tofino is Mariya’s signature font. Tofino, like Mariya’s photography style, has a broad range of line weights from Ultra Bold to Thin. We used this typeface throughout the magazine. Although the typeface is varied, the styling seems cohesive and brand-centric.