Logo | The name “Ink Share,” originated from two sources: Ink-referencing the ink tattoo artists use and Share-references sharing/trading services. The open hand’s gesture was inspired by Buddhist Mudra Statues, which means to “give.” The design intended to create something that tattoo artists would love, friendly for new tattoo users; Ink Share was the perfect solution.
Color palette | Orange/red, light gray, white, and charcoal.
Typography | Ink Share uses two font styles: Lato, a modern San Serif typeface ranging from thin to thick line weight. Regina Black is a display font I found from LostType; it’s a thicker font with only two style choices, Solid to Hilte. I liked Regina because it reminded me of a modern take on traditional tattoo lettering. The two typefaces together exude a marriage between the traditional and the new of the tattoo perspectives.